Industry
Nonprofit / Child Safety Tech
Serivces
Strategy + Data Analytics
Turning product signals into mission proof

PROBLEM
Plenty of data, no throughline
Every team tracked something, and none of it added up. We couldn’t connect UX outcomes to org-wide OKRs, satisfaction, or NPS, so decisions about what to fund or sunset came down to opinion.

APPROACH
Start with the user’s job, end with the mission
We built metrics from jobs to be done and tied each one to an organizational outcome. Each vertical got a dashboard, reviewed monthly using an agentic process to update each report.



OUTCOME
Fewer debates, better bets
Roadmap planning moved a month faster, and sunset decisions finally had evidence behind them. One bet doubled the number of users engaged with a key system, which is the kind of reach that turns into mission impact.
